Growth Economics
The money layer for teams buying traffic — spend attributed per campaign and creative, realized LTV reconciled with Stripe, and kill, watch or scale verdicts.
The question it answers
Which campaigns and creatives pay back, and which price actually carries the revenue. Growth Economics is an add-on to either plan: it connects your ad account to the funnels you already publish and reconciles both against your Stripe payments.
What you get
- Meta Ads connected, with spend attributed to every campaign and creative
- CAC and cost per funnel stage: start, second screen, paywall, offer, paid
- Exact spend per published funnel version, so a release can be judged on its own
- Realized LTV from your Stripe renewals, reconciled to the cent
- 12-month LTV and ROAS as a range: pessimistic, central, optimistic
- Kill, watch, scale and too-early verdicts that read the edges of that range, against thresholds you set
- Creative quality score and clickbait flag: does the ad bring buyers or only clicks
- Price mix and second-payment rate per traffic source
How the numbers behave
Unique humans, not bots. People, not page loads. Money reconciled to the cent with Stripe. A number we cannot stand behind shows as n/a rather than as $0, and every rate carries its tier: solid, directional or insufficient. Verdicts appear once a cohort has matured, and the ranges narrow with every renewal.
Where it fits
Growth Economics is metered on attributed ad spend and starts at $299 a month, with tiers for larger budgets. The tiers are on the pricing page; above the largest one, talk to us.